Audiobook Resources

    Table of Contents

    Sample Research Planning Table (Chapter 4, page 18)

    Research Planning Table

    Sample Perceptual Map (Chapter 10, page 50)

    chapter 10

    Two Photo Montages (Chapter 12, page 60)

    chapter 12a
    chapter 12b

    Sample Master Positioning Table (Chapter 13, page 63)

    Sample Positioning Table

    Sample Messaging Table (Chapter 15, page 70)

    Messaging Table

    Sample Ad for Fluffy Decks (Chapter 17, page 89)

    Sample Advertisement

    Planning Table (Chapter 18, page 98)

    <Click the Image below for the Download Page>

    chapter 18

    Sample 404 Error Page (Chapter 23, page 135)

    chapter 23 - 404 Error IMDb

    The Email Mark Received from Spirit (Chapter 25, page 143)

    chapter 25a

    Economic Recession Graphs (Chapter 25, page 145)

    chapter 25b - 70s recession
    chapter 25c - 80s recession
    chapter 25d - 90s recession

    Appendix A 

    Accessible
    Active
    Adaptable
    Admirable
    Adventurous
    Agreeable
    Alert
    Amiable
    Anticipative
    Appreciative
    Approachable
    Articulate
    Aspiring
    Athletic
    Attractive
    Balanced
    Benevolent
    Brilliant
    Calm
    Capable
    Captivating
    Cautious
    Caring
    Challenging
    Charismatic
    Charming
    Cheerful
    Clean
    Clear-headed
    Clever
    Colorful
    Companionly
    Compassionate
    Conciliatory
    Confident
    Conscientious
    Considerate
    Constant
    Contemplative
    Cooperative
    Courageous
    Courteous
    Creative
    Cultured
    Curious
    Daring
    Debonair
    Decent
    Decisive
    Dedicated
    Deep
    Dignified
    Directed
    Disciplined
    Discreet
    Dramatic
    Dutiful
    Dynamic

    Earnest
    Ebullient
    Educated
    Efficient
    Elegant
    Eloquent
    Empathetic
    Energetic
    Enthusiastic
    Esthetic
    Exclusive
    Exciting
    Extraordinary
    Fair
    Faithful
    Farsighted
    Firm
    Flexible
    Focused
    Forceful
    Forgiving
    Forthright
    Freethinking
    Friendly
    Fun-loving
    Gallant
    Generous
    Gentle
    Genuine
    Good-natured
    Gracious
    Hardworking
    Healthy
    Hearty
    Helpful
    Heroic
    High-minded
    Honest
    Honorable
    Humble
    Humorous
    Idealistic
    Imaginative
    Impressive
    Incisive
    Incorruptible
    Independent
    Individualistic
    Innovative
    Inoffensive
    Insightful
    Insouciant
    Intelligent
    Intuitive
    Invulnerable
    Kind
    Knowledgeable
    Leader

    Leisurely
    Liberal
    Logical
    Lovable
    Loyal
    Lyrical
    Magnanimous
    Many-sided
    Masculine
    Mature
    Methodical
    Meticulous
    Moderate
    Modest
    Multi-leveled
    Neat
    Objective
    Observant
    Open
    Optimistic
    Orderly
    Organized
    Original
    Painstaking
    Passionate
    Patient
    Patriotic
    Peaceful
    Perceptive
    Perfectionist
    Personable
    Persuasive
    Playful
    Polished
    Popular
    Practical
    Precise
    Principled
    Profound
    Protective
    Providential
    Prudent
    Punctual
    Purposeful
    Rational
    Realistic
    Reflective
    Relaxed
    Reliable
    Resourceful
    Respectful
    Responsible
    Responsive
    Reverential
    Romantic
    Rustic
    Sage
    Sane

    Scholarly
    Scrupulous
    Secure
    Selfless
    Self-critical
    Self-defacing
    Self-denying
    Self-reliant
    Self-sufficient
    Sensitive
    Sentimental
    Seraphic
    Serious
    Sexy
    Sharing
    Shrewd
    Simple
    Skillful
    Sober
    Sociable
    Solid
    Sophisticated
    Spontaneous
    Sporting
    Stable
    Steadfast
    Steady
    Stoic
    Strong
    Studious
    Suave
    Subtle
    Sweet
    Sympathetic
    Systematic
    Tasteful
    Teacherly
    Thorough
    Tidy
    Tolerant
    Tractable
    Trusting
    Understanding
    Undogmatic
    Upright
    Upscale
    Urbane
    Venturesome
    Vivacious
    Warm
    Well-bred
    Well-read
    Well-rounded
    Winning
    Wise
    Witty
    Youthful

    Appendix B 

    For an Excel-based spreadsheet that allows you to change scores and weight each of the five factors, visit BeTheLobster.com/tactics-spreadsheet.