Audiobook Resources
Table of Contents
- Sample Research Planning Table(ch.4)
- Sample Perceptual Map (ch.10)
- Two Photo Montages (ch.12)
- Sample Master Positioning Table (ch.13)
- Sample Messaging Table (ch.15)
- Sample Ad for Fluffy Decks (ch.17)
- Planning Table (ch.18)
- Sample 404 Error Page (ch.23)
- The Email Mark Received from Spirit (ch.25)
- Economic Recession Graphs (ch.25)
- Appendix A
- Appendix B
Sample Research Planning Table (Chapter 4, page 18)

Sample Perceptual Map (Chapter 10, page 50)

Two Photo Montages (Chapter 12, page 60)


Sample Master Positioning Table (Chapter 13, page 63)

Sample Messaging Table (Chapter 15, page 70)

Sample Ad for Fluffy Decks (Chapter 17, page 89)

Sample 404 Error Page (Chapter 23, page 135)

The Email Mark Received from Spirit (Chapter 25, page 143)

Economic Recession Graphs (Chapter 25, page 145)



Appendix A
Accessible
Active
Adaptable
Admirable
Adventurous
Agreeable
Alert
Amiable
Anticipative
Appreciative
Approachable
Articulate
Aspiring
Athletic
Attractive
Balanced
Benevolent
Brilliant
Calm
Capable
Captivating
Cautious
Caring
Challenging
Charismatic
Charming
Cheerful
Clean
Clear-headed
Clever
Colorful
Companionly
Compassionate
Conciliatory
Confident
Conscientious
Considerate
Constant
Contemplative
Cooperative
Courageous
Courteous
Creative
Cultured
Curious
Daring
Debonair
Decent
Decisive
Dedicated
Deep
Dignified
Directed
Disciplined
Discreet
Dramatic
Dutiful
Dynamic
Earnest
Ebullient
Educated
Efficient
Elegant
Eloquent
Empathetic
Energetic
Enthusiastic
Esthetic
Exclusive
Exciting
Extraordinary
Fair
Faithful
Farsighted
Firm
Flexible
Focused
Forceful
Forgiving
Forthright
Freethinking
Friendly
Fun-loving
Gallant
Generous
Gentle
Genuine
Good-natured
Gracious
Hardworking
Healthy
Hearty
Helpful
Heroic
High-minded
Honest
Honorable
Humble
Humorous
Idealistic
Imaginative
Impressive
Incisive
Incorruptible
Independent
Individualistic
Innovative
Inoffensive
Insightful
Insouciant
Intelligent
Intuitive
Invulnerable
Kind
Knowledgeable
Leader
Leisurely
Liberal
Logical
Lovable
Loyal
Lyrical
Magnanimous
Many-sided
Masculine
Mature
Methodical
Meticulous
Moderate
Modest
Multi-leveled
Neat
Objective
Observant
Open
Optimistic
Orderly
Organized
Original
Painstaking
Passionate
Patient
Patriotic
Peaceful
Perceptive
Perfectionist
Personable
Persuasive
Playful
Polished
Popular
Practical
Precise
Principled
Profound
Protective
Providential
Prudent
Punctual
Purposeful
Rational
Realistic
Reflective
Relaxed
Reliable
Resourceful
Respectful
Responsible
Responsive
Reverential
Romantic
Rustic
Sage
Sane
Scholarly
Scrupulous
Secure
Selfless
Self-critical
Self-defacing
Self-denying
Self-reliant
Self-sufficient
Sensitive
Sentimental
Seraphic
Serious
Sexy
Sharing
Shrewd
Simple
Skillful
Sober
Sociable
Solid
Sophisticated
Spontaneous
Sporting
Stable
Steadfast
Steady
Stoic
Strong
Studious
Suave
Subtle
Sweet
Sympathetic
Systematic
Tasteful
Teacherly
Thorough
Tidy
Tolerant
Tractable
Trusting
Understanding
Undogmatic
Upright
Upscale
Urbane
Venturesome
Vivacious
Warm
Well-bred
Well-read
Well-rounded
Winning
Wise
Witty
Youthful
Appendix B
For an Excel-based spreadsheet that allows you to change scores and weight each of the five factors, visit BeTheLobster.com/tactics-spreadsheet.
