What Experts Are Saying
From the Author
One of the first marketing books I read was the aptly named Marketing by Richard L. Sandhusen. Albeit a useful text full of good information, it was arguably the most boring thing I’ve ever read.
(And considering I once read the foldout warning label attached to a bottle of pain medication, that’s saying something.)
You shouldn’t have to slog through a dry, term-laden textbook (like I did) to successfully market your business.
So, I give you Lobster on a Cheese Plate.
I hope it’s as fun to read as it was to write. May it provide you with the tools you need to dominate your market.