The Easy-to-Execute System for Dominating Your Service Market
What Experts Are Saying
"Mark Harari’s book is a practical, step by step handbook to being dramatically different in a crowded, chaotic marketplace."
Steve Baker, Vice President
The Great Game of Business
"A springboard [that] shows effective methods in action, along with some great pop-culture references to keep you entertained."
John Warrillow, Author
Built to Sell and The Automatic Customer
"A book that will make you chuckle at times and laugh out loud at others, all the while teaching you how to market your business well."
Clayton DeKorne, Chief Editor
Journal of Light Construction
"Packed with easy to implement marketing ideas...Essential reading for every service business owner and marketing pro."
Steven J. Anderson, Author
The Culture of Success
"Funny, sarcastic, and smart, Lobster on a Cheese Plate will turn even a marketing neophyte into a force to be reckoned with."
Victoria Downing, President
Remodelers Advantage
"Harari lays out the roadmap to success in this practical, down-to-earth guide that will help you win in the marketplace today."
Arlin Sorensen, VP Ecosystem Evangelism
ConnectWise
From the Author
Mark Harari
One of the first marketing books I read was the aptly named Marketing by Richard L. Sandhusen. Albeit a useful text full of good information, it was arguably the most boring thing I’ve ever read.
(And considering I once read the foldout warning label attached to a bottle of pain medication, that’s saying something.)
You shouldn’t have to slog through a dry, term-laden textbook (like I did) to successfully market your business.
So, I give you Lobster on a Cheese Plate.
I hope it’s as fun to read as it was to write. May it provide you with the tools you need to dominate your market.
