Speaking & Podcast Guesting
Mark is available for speaking engagements and podcast guest appearances. Learn more below and if you like what you see, you can contact him here.
Ideal Audience
Mark’s advice will resonate best with aspiring and existing small service-based business owners, solo marketers (from the novice to the pro), and anyone else that happens to “wear the marketing hat” for a small business.
The ideal audience is typically overwhelmed by the complexities of modern day marketing and are eager to learn — in layman’s terms — how to run a successful marketing program that generates consistent results.
If this describes your audience, then we should chat.
Suggested Podcast Topics
- Positioning - The Great Equalizer
- Missed Marketing Opportunities
- How to Build a Word-of-Mouth Marketing Campaign
- How to Write Copy for Non-copywriters
- Creating an "Actual" Strategic Marketing Plan
- Marketing through a Crisis
- Your Brand's Personality (and why it's important)
Suggested Questions
- How can small businesses compete with the big dogs... with their big budgets and bulk buying power?
- What's the biggest mistake small business owners make in drafting a strategic marketing plan?
- What's the secret to a successful word-of-mouth marketing campaign?
- You say that every company should have a target of one. But what if you have many target customers?
- Copywriters are expensive. Do you have any DIY tips that anyone can do to write strong copy?
- You talk about "missed marketing" opportunities in your book. Could you share a couple?
Biography
Three versions below. Feel free to use whichever version best suits your brand personality. You can also use the fourth version: The “About the Author” page of the book, if you like that better.
Heck, you can even mix-and-match or add your own flair. (Mark’s easy that way.)
Mark Harari is the best-selling author of Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale That Comes Your Way.
In his 20+ years in marketing, he’s won numerous awards for web design, video, copywriting, print advertising, and more.
So, what’s his specialty? Simple: generating leads.
Not only is Mark Harari an accomplished speaker and writer who, well… speaks and writes, he’s also the Vice President of Remodelers Advantage, president of R/A Marketing Inc., co-host of the PowerTips Unscripted podcast, and best-selling author of Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale That Comes Your Way.
Most impressive, however, is that his pioneering work in developing targeted audience acquisition strategies has influenced industry best practices. (That’s just a fancy way of saying he’s a lead-generating machine and others are copying his ideas.)
He’s a big believer that learning should be fun, failure is critical to success, and when faced with the choice, you should always leave the gun and take the cannoli.
Mark Harari is an award-winning marketer and the best-selling author of Lobster on a Cheese Plate: How to stand out, attract the best clients, and win every sale that comes your way. His pioneering work in developing targeted audience acquisition strategies has influenced industry best practices.
Throughout his career, Mark has run the marketing gamut: From email, SEO and web design to copywriting, positioning and brand management.
He is the recipient of numerous marketing awards in many categories, including video, web design, print advertising, and copywriting. They include three prestigious Muse Creative awards, an IAC award, three AVA Digital awards, and two MarCom International awards.
Mark Harari is a writer, speaker, trainer, and outspoken critic of the nominative determinism theory. (This is the hypothesis that a person’s name influences what they do for a living.) Although it’s true that a disproportionate number of dentists are named Dennis, he thinks it’s coincidental, and the theory is silly.
Mark’s marketing career …hmm. Well, moving on.
Mark’s marketing career began over twenty years ago with a freelance side hustle while selling lumber full-time, and he never looked back, having since helped hundreds of small businesses rock their marketing.
He is the recipient of numerous marketing awards in many categories, including video, web design, print advertising, and copywriting. They include three prestigious Muse Creative awards, an IAC award, three AVA Digital awards, and two MarCom International awards.
He firmly believes that learning should be fun, failure is critical to success, and when faced with the choice, you should leave the gun and take the cannoli.
In his free time, he enjoys watching hockey, going to the gym, fantasy football, playing soccer with his daughter, golfing with his son, collecting movie memorabilia, taking his wife to dinner, and watching movies with their dog, Max. (No, Deb, not in that order.)
If you want to chat, don’t search him out on Google. He does not own a gym and doesn’t look much like that guy unless you squint… a lot. You’re better off connecting with him via LinkedIn at www. linkedin.com/in/markharari.
Production
Because he is a podcast host himself (weekly episodes since 2018), Mark has a soundproof recording studio and all the equipment necessary to give you a high quality recording, including a Behringer Xenyx X1204USB Studio Mixer and a RØDE PodMic Microphone mounted on a PSA1 studio boom arm.
Sampling of Past Podcast Appearances
Reviews
RECENT SPEAKING REVIEWS
We’ve been getting lots of great feedback on your session. The only critique is that people wished your session was longer. Great job!
Awesome presentation. I took away a wealth of knowledge, along with a lot of laughs! It really stuck in my mind. Thanks for a great session.
Mark blew my mind. He was compelling and fun!
The best session I attended was websites with Mark. Need more like him who cut through the clutter and tell it like it is.