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Positioning Table

File Type:
EXCEL
from the book...

“If you are in a situation where you need multiple positioning statements, it may help to have a Master Positioning Table that lists the divisions, identifies their roles within your company, and defines their stones. 

It’s a good “at-a-glance” view that can help new employees and outsourced marketers alike understand why you offer the services that you do and how they fit into the company as a whole.”

chapter 13, page 62

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