
Scientific Advertising
by CLAUDE C. HOPKINS
File Type:
PDF
bonus resource
Of the many books I recommend in the suggested reading section of my book, Scientific Advertising by Claude Hopkins is foundational. In fact, it was one of the first marketing books I ever read.
Today it lives in the public domain, which means I can offer it to you for free. But I took it a step further. This download is my personal highlighted copy.
I also added a foreword.
— Mark