Old Marketing Books

Scientific Advertising

by CLAUDE C. HOPKINS

File Type:
PDF
bonus resource

Of the many books I recommend in the suggested reading section of my book, Scientific Advertising by Claude Hopkins is foundational. In fact, it was one of the first marketing books I ever read.

Today it lives in the public domain, which means I can offer it to you for free. But I took it a step further. This download is my personal highlighted copy.

I also added a foreword.

Mark

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