from the book | page 163
These books offer sage advice for dominating your market. I wouldn’t be where I am today without them. Most are marketing books, but some are just flat out good business books. I’ve also dropped in some of my guilty pleasure books for you, because all work and no play makes for a burnt-out you!
Disclosure: These are NOT affiliate links. They’re just regular ‘ol links. So click away. You’re not padding my pocket 😉
Disclosure: Amazon will send me about .45 cents if you buy after clicking. To let Amazon keep it all, simply search for the title there. 😉
Marketing (general)
Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
Hooked: How to Build Habit-Forming Products by Nir Eyal
Advertising and Copywriting
Scientific Advertising by Claude Hopkins (FREE Download)
Hey Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan
Public Speaking to Win: The Original Formula to Speaking with Power by Dale Carnegie
Ogilvy on Advertising by David Ogilvy
Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones
Business
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss
The Culture of Success by Steven J. Anderson
Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow
Employee Engagement: Lessons from the Mouse House by Pete Blank
Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
Built to Last: Successful Habits of Visionary Companies by Jim Collins
Get in the Game: How To Create Rapid Financial Results And Lasting Cultural Change by Rich Armstrong and Steve Baker
Death by Meeting: A Leadership Fable about Solving the Most Painful Problem in Business by Patrick Lencioni
The Great Game of Business by Jack Stack
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Guilty Pleasures*
I, Robot by Isaac Asimov
The Shining by Stephen King
Ready Player One by Ernest Cline
Aurora by Kim Stanley Robinson
Catalyst (Star Wars): A Rogue One Novel by James Luceno
*Because all work and no play makes for a burnt-out you!